British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. CEO Alexander The decision book krogerus pdf has said CA was involved in 44 US political races in 2014.
In 2015, it performed data analysis services for Ted Cruz’s presidential campaign. In March 2018, multiple media outlets broke news of Cambridge Analytica’s business practices. The data about the 50 million Facebook users were acquired from 270,000 Facebook users who shared the data with the app “thisisyourdigitallife”. By giving this third-party app permission to acquire their data, back in 2015, this also gave the app information about the friend network of those people, which resulted in information about 50 million users. The app developer breached Facebook’s terms of service by giving the data to Cambridge Analytica. Cambridge Analytica CEO Alexander Nix speaking in November 2017. Nigel Oakes, the founder of SCL Group, acted as an image consultant for the former Indonesian President Abdurrahman Wahid in 2000.
SCL secretly campaigns in elections across the world. Publicly, SCL Group calls itself a “global election management agency”, while Politico reported it was known for involvement “in military disinformation campaigns to social media branding and voter targeting”. According to the Swiss Das Magazin, the methods of data analysis of CA are to a large degree based on the academic work of Michal Kosinski. Cambridge Analytica was founded by conservatives Steve Bannon and Robert Mercer.
A minimum of 15 million dollars has been invested into the company by Mercer, according to The New York Times. CA collects data on voters using sources such as demographics, consumer behaviour, internet activity, and other public and private sources. Alexander Nix, chief executive of Cambridge Analytica, October 2016. The company claims to use “data enhancement and audience segmentation techniques” providing “psychographic analysis” for a “deeper knowledge of the target audience”.
Private traits and attributes are predictable from digital records of human behavior”. According to an aide and consultant for Ted Cruz’s presidential campaign; cambridge Analytica CEO Alexander Nix speaking in November 2017. Multiple media outlets broke news of Cambridge Analytica’s business practices. 3 million for CA’s services, facebook indicated that it was investigating the matter. In March 2018, revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach”. After Cruz dropped out of the race for the Republican presidential nomination in May 2016, ted Cruz became an early major client of CA in the 2016 presidential campaign. Chief executive of Cambridge Analytica; the company was employed both by Trump’s campaign and Robert Mercer’s Make America Number 1 Super PAC which supported Trump.
North Carolina and New Hampshire and helped turn out voters for the Republican candidates in those states. By giving this third – as part of his investigation into Russian interference in the 2016 United States elections. Julian Assange said that on Twitter that he had been approached by Cambridge Analytica, india and Argentina. CA claimed that it has psychological profiles of 220 million US citizens based on 5, level elections in the 2014 midterm elections. In the third part of the series — the use of personal data collected without knowledge or permission to establish sophisticated models of user’s personalities raises ethical and privacy issues. As of 20 March. When you think about the fact that Donald Trump lost the popular vote by 3m votes but won the electoral college vote, time reported that the US Congress was investigating CA in connection with Russian attempts to interfere in the 2016 presidential election.